MCS Methodology
Wear your victory cape
Our team is an eclectic bunch: our backgrounds are diverse, our viewpoints unique, our personalities distinct. But together we create a singular product: a media mix that finds the audience, and messaging that moves it.
As an advertising partner, we literally do it all – from concept to account summary. No matter the medium, no matter the tactic, we’re passionate about making our clients look their best. And we immerse ourselves in your business and your directives to help you build a singular, cohesive brand from top to bottom.
how we work
Six steps to victory
BIG-PICTURE PERSPECTIVE
We work to develop a deep understanding of each client’s business, objectives, target audience, and industry dynamics.
cOLLABORATION
Ideally, we like to get direct input from various department leaders from within our clients’ organizations, in addition to that from their marketing leads.
aNALYSIS
We have a range of metrics and analytics to evaluate the effectiveness of our strategies and tactics. We consider both quantitative and qualitative data to measure performance and impact of our output and spending.
INTEGRATION
Rather than treating each marketing channel independently, we build brand consistency by dovetailing creative and messaging across the spectrum of different touchpoints.
OPTIMIZATION
We continually monitor, test and refine our strategies to make data-driven adjustments based on changes in market conditions and customer needs.
Customer-centric focus
We prioritize the needs, preferences and behaviors of target audience members. By analyzing customer data and feedback, we build relevant campaigns that resonate with customers at all stages of their journey.
