All the Worlds a Stage, or an Ad Agency: Three reminders from a graphic designer turned theatrical director for a week The first two things I say when someone asks me to tell them about myself are 1) I’m a graphic designer, and 2) a theater kid. Yes, these jazz hands design, and last week, […]
The Time Jessica went Camping It started in April when my fiance texted saying that he was thinking that we should go camping sometime. “It will be fun,” he promised. “You’ll love it.” Or maybe it started last May when I agreed to go on a date with the aforementioned Idaho boy. Either way, it […]
SEIZE SUMMER BY THE HORNS To say summer is short in Idaho is an understatement [wasn’t it just spitting snow?] Making the most of every minute is what it’s all about! Luckily, we get to work with some of the coolest people on the planet, and if you’re looking to make this summer one to […]
MCS Mixtape: Saucy Spring Mix We don’t know about you, but we are very ready for warmer weather and sunnier days (if Idaho will allow it). And what better way to embrace these next few months than to queue up a fresh spring playlist to jam out to during your next spring cleaning project or […]
2022 GEM Awards Team MCS banded together with a game strategy in mind, and for this round at least — came out alive. We were able to navigate the challenges, and even fared well enough to be offered a full buffet of food for our efforts. [iykyk] Squid Games aside, the annual Idaho Falls Ad […]
Big night out As a local business, we love to get out and support our fellow small businesses when we can. We had the best time at our latest MCS outing at a recent Idaho Falls Symphony Red Dress Concert: Rhapsody in Blue. We dusted off our party pants and made a group outing to […]
7 Steps to Swagcess in ‘22 A how-to list Start Early Way early. This allows time to order samples and get a true feel for the product before placing an order. The development of creative design that includes a great item accompanied by a strong campaign can take much longer than it looks from the […]
Problem Solvers: Pandemic Edition Businesses come to a full-service agency like ours for creative out-of-the-box ideas. Necessity is the mother of all invention, right!? Some of our best, and most creative work happens within constraints caused by the highly specific needs of our clients — let alone while reacting to recent challenges caused by […]
Cultivating an attitude of gratitude Overheard at MCS HQ on a gray and gloomy Monday afternoon as October slipped into November: “I just really think we should send them a thank you card. I know that technically they hired us and we work for them, but they’ve been so great to work with, and […]
Avoid Cause-washing As different causes take the center stage for their respective seasons, it can be tempting for brands to maintain relevance by applying a splash of color behind their logo for pride month or slapping a pink ribbon on their social media posts in October. The practice of “cause-washing” starts down a slippery slope […]
