Petersen, Parkinson & Arnold

client: Petersen, Parkinson & Arnold

scope: full service

assets: digital, social, print, broadcast, outdoor

Petersen, Parkinson & Arnold is a local law firm that specializes in fighting for the underdog. And we like that moxie.

We were thrilled when they reached out to us for help with their branding, website and social media presence. 

An updated logo and color palette were the first items we tackled. They had a redesigned logo, but wanted to maintain their legacy visual identity going forward.

After a bit of iteration, we found a balance between the old and new. An updated color palette allowed us to brighten things up a bit across all platforms, as well.

It was critical to our team that the new website feel easy to navigate and more current than what was previously available. We took over full management of the site: domain registration, hosting and front-end development and regular content updates, as needed.

Another important part of the strategy for Petersen, Parkinson & Arnold is accessible and relatable social media posts that are clearly within brand styling.


Having posts that are immediately recognizable and include icons to indicate what the post is about has been impactful for post interaction and our Facebook following.

They had some existing assets and content that they wanted us to freshen up, and then they turned us loose on the rest – including the series of videos to highlight the law firm’s practice specialties.

We’ve really enjoyed getting to know them – and a new industry –  while building a solid relationship.


It also gave us a chance to work with – and for – an under-served community here. 

We’re happy to help out when and how we can.

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