Juliette Gordon Low: One Smart Cookie

Juliette Gordon Low: One Smart Cookie


This month, we’re inspired by Juliette Gordon Low, the first ever Girl Scout and founder of the Girl Scouts program. For over 100 years, the Girl Scouts program has remained the largest global female centered movement AND provided us with delicious, melt-in-your-mouth cookies.

Low founded the Girl Scouts of the USA in March of 1912 and is best remembered for her sheer determination and tireless efforts to promote and sustain the organization throughout the early part of the twentieth century. Truly a cape-worthy figure in our eyes.

Under Low’s scrappy leadership, the sale of cookies, as a way to finance troop activities, began as early as 1917 offering baked cookies in a local troop’s high school cafeteria.

The idea of a promotion offering a value-added purchase incentive, that is also slightly addictive, and for a good cause — is a workhorse-of-an-idea that resonates daily in modern marketing.

The Girl Scouts was established to emphasize her personal values of inclusiveness, individual growth, character, the outdoors, self-reliance and service — another modern-day tenant.

The grit taken to overcome her own hearing-loss and health issues underscores the core values Low taught others, including accommodations for children with special needs.

From a gathering of 18 Girl Scouts in the first meeting — to over 2.5 million Girl Scouts today including, Taylor Swift, Mariah Carey and Serena Williams — females around the world are still taught the core basics: empowerment, confidence, courage, leadership skills, and so much more.

The Girl Scouts have served more than a century of public service with efforts during the Great Depression, WWII, the Korean War and so much more. With programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success all thanks to Low.

Shortly after Low’s passing in 1927, her friends honored her by establishing the Juliette Low World Friendship Fund. The fund finances international projects for Girl Scouts around the world.

Low is honored in the National Women’s Hall of Fame, the Georgia Women of Achievement organization, the Points of Light monument in DC, and was posthumously awarded the Presidential Medal of Freedom which is the highest civilian award in the United States.

Today, the Girl Scouts program is considered the best leadership development experience for girls in the world. Research shows that girls learn best in an all-girl, girl-led and girl-friendly environment.

Support your local Girl Scouts organization and Low’s achievements by placing an order today! Deadline for orders is 4/11/21; click here to buy cookies now.



Jordynn Shaw

Social specialist