Problem Solvers Pandemic Edition


MCS Blog header - Wearing our Victory Cape

Problem Solvers: Pandemic Edition

Businesses come to a full-service agency like ours for creative out-of-the-box ideas. Necessity is the mother of all invention, right!? Some of our best, and most creative work happens within constraints caused by the highly specific needs of our clients — let alone while reacting to recent challenges caused by the pandemic. This last year we’ve worked with our clients in innovating, exploring and tackling each new challenge as they manifested. Seeing the results of our efforts and success for our clients fuels our desire to wear our victory capes every day. A whole-hearted thanks to them for entrusting our MCS Advertising team. 

Rexburg Motorsports: ‘Twas the Night Before Christmas

Rexburg Motorsports thumbnail image: Snow machine on sand

Problem: No Dirt Vehicles in Stock During Dirt Season

Solution: It’s Christmas in July! Nothing says fun and unexpected like mountain sleds on the sand dunes in a creative video showcasing available snowmobile stock. This video campaign allowed Rexburg Motorsports to offer what they did have available, despite snowmobiles not being “in season.”

Community Family Clinic Logo Community Family Clinic: Rebrand, signage, There’s a Doc for That

Problem: New Building, Needed More Patients 

Solution: We created a new look, media plan, website and awareness campaign offering a full-spectrum of medical services driving patients with little or no insurance coverage to the Community Council of Idaho’s newest 5C3 non-profit clinic. The next problem to solve: where to park now that people know There’s a Doc for That.

Modern Home: Look 4 Less campaign Modern Home

Problem: Supply Chain Challenge 

Solution: Pivoting from pushing potentially frustrating specific price and item specials that were in short supply, we opted to show how full of merchandise Modern Home is; taking the pressure off of individual furniture pieces by featuring storewide interior footage. While folks were stuck at home, re-integrating fresh video into the advertising strategy helped propel Modern Home to a happy ending for 2021.

Shepherd's Inn: Win the WHOLE Cow Shepherd’s Inn

Problem: Reach & Exceed Fundraising Goals

Solution: After our 2020 virtual campaign raised a little over $12,000, we were determined to reach the $15,000 goal for 2021. We freshened up the campaign look and used everything we had learned last year to reach our goal. We felt like we had won the whole cow and more when Shepherd’s Inn exceeded their goal this year.



MCS Staff