DIGITAL MEDIA

Digital
Advertising

Whether it is freshening up your website, sending out a weekly email blast or navigating the world of tweets and hashtags, we have the knowledge and skill to get it done on time and within budget. Let MCS Advertising help you spruce up and expand your presence on the world wide web.
We have all kinds of ways we can help you spruce up and expand your presence on the www: Websites, social media, online display advertising, email campaigns, search engine marketing and more!

SEO & SEM icon

Search engine
optimization / marketing

MCS would love to help you boost your biz with a comprehensive digital marketing strategy.
We focus on boosting website visibility and search engine rankings through SEO optimization, strategic keyword placement, and targeted advertising campaigns.

Social Media icon

Social Media
& Ad Management

Put your best foot forward across the social media landscape. MCS Advertising can help you manage your social accounts. Whether it's scheduled posts or dealing with blow-ups. we've got you covered.
Detailed content calendar for major platform, optimal posting times targeted ad placement recommendations with specific audience demographics or budget allocation across platforms: We have a proven track record of helping get our client's ads in front of eyeballs.

Audio and Video production icon

Video & Audio
Production

Video is where it’s at. And we can get you there.
We do it all, from writing the script to shooting the video to supervising post-production in order to ensure that your image and message are on point.
Branding + Logos icon

Branding

First Impressions are everything. Think big. Think bold. Think creative.
We’ve got the chops to make you look and sound as good as you know you are. We are creatives who seek to use our creative energy to entertain, inform and ultimately to drive consumer decisions.

Graphic Design + Print

Graphic Design /
Traditional Media

Though print ads, business cards, logo design, magazines & direct mail may be considered “old school” in today’s digital world, but there is a reason they have stuck around for so long: They work.
At MCS Advertising, we’ve got the design chops to make you look amazing, in whatever medium you need. Whether it’s an animated web ad, a billboard, or a new company logo, we’ve got you covered.

As a strategic full-spectrum agency, we provide integrated multi-media marketing services. The intent to use our strength and insight as a woman-owned agency to guide our decisions and differentiate ourselves as a firm. 

We literally do it all – from billboards to business cards. And we immerse ourselves in your business and your directives to help you build a singular and cohesive brand from top to bottom.

With our holistic approach we make decisions by appraising the entire marketing ecosystem, not isolated elements. As the world gets more digitally connected, the marketing landscape gets more fragmented, making a cohesive strategy increasingly important.

 
Creative
Implementation
Strategy
Visibility

creative

Think big. Think bold. At MCS Advertising, we’ve got the talent to make you look good, in whatever medium you need. Whether it’s a flash-animated web ad, a direct-mail piece, a billboard, or a new company logo, we’ve got you covered.

When a non-profit clinic was looking for help with branding and exposure, we were happy to jump in and help them get set up with everything they needed: branding, business cards, billboards, brochures, banners – plus a new, award-winning website!

strategy

Market and demographic research is a key component for ensuring campaign success. We tackle that foundational campaign planning with a proven method that we employ for every client:
  • Soak up every detail we can learn about their trade area and demographic
  • Tailor media placements based on past success rates
  • Tweak as needed to maximize reach
Having been tasked with a main objective of increasing showroom traffic and sales in Idaho Falls and Boise locations, we’ve been able to achieve this via multiple media, including website development, print materials, broadcast advertising, SEO and additional online advertising.
Mail piece announcing new location (left) and social cover photo (above.)

Implementation

When rolling out a marketing campaign, placement is key. We consider the target audience, then deliver content to platforms and media that guarantees effective exposure.

Whether it’s video for YouTube, or an email to a curated customer list…

… making big, bold branding for external sales events, we have the experience and vendor connections to make it happen.

visibility

Digital

Utilizing carefully planned social media campaigns, along with targeted Facebook advertising budgets, we’re able to bolster the number of social media followers by large margins. The tactics that have been most successful are high-frequency posting and sponsored video content. Whether you have an established online presence or you’re starting from scratch, MCS Advertising has developed a proven method to boost both organic and paid online interactions. Followers and non-followers alike are seeing, interacting with – and most importantly – remembering content from their busy social media feeds.
  • Web Design
  • Streaming Audio
  • SEO
    (Search Engine Marketing)
  • Data Analytics
  • Web Banners
  • SEM
    Search Engine Marketing
  • Social Media Content
  • Streaming TV
  • Social Media Management

Traditional media

These methods may be considered “old school” in today’s digital world, but there is a reason they have stuck around for so long. They work.
  • Print Ads
  • Business Cards
  • TV & Radio
  • Event Banners
  • Billboards
  • Periodicals
  • Direct Mail
  • Branded Materials
The folks at the DDC are in the public eye a lot. Our job is to help them present themselves and the organization with their best foot forward with a variety of printed posters and promotional materials. If you’d like to see some of our promotional products click here.

For the Ladies’ Shopping Days event, we produced a ‘passport’ booklet with coupons for local businesses and some fun, branded shopping bags and lip balm for participants.

Every year, we help the DDC promote their seasonal downtown events – including the four different outdoor Brew gatherings, Ladies’ Shopping Days and Shop Small Saturday.