As a strategic full-spectrum agency, we provide integrated multi-media marketing services. The intent to use our strength and insight as a woman-owned agency to guide our decisions and differentiate ourselves as a firm.

We literally do it all – from billboards to business cards. And we immerse ourselves in your business and your directives to help you build a singular and cohesive brand from top to bottom.

With our holistic approach we make decisions by appraising the entire marketing ecosystem, not isolated elements. As the world gets more digitally connected, the marketing landscape gets more fragmented, making a cohesive strategy increasingly important.

creative

Think big. Think bold. At MCS Advertising, we’ve got the talent to make you look good, in whatever medium you need. Whether it’s a flash-animated web ad, a direct-mail piece, a billboard, or a new company logo, we’ve got you covered.

When a non-profit clinic was looking for help with branding and exposure, we were happy to jump in and help them get set up with everything they needed: branding, business cards, billboards, brochures, banners – plus a new, award-winning website!

strategy

Market and demographic research is a key component for ensuring campaign success. We tackle that foundational campaign planning with a proven method that we employ for every client:

Soak up every detail we can learn about their trade area and demographic
Tailor media placements based on past success rates
Tweak as needed to maximize reach

Having been tasked with a main objective of increasing showroom traffic and sales in Idaho Falls and Boise locations, we’ve been able to achieve this via multiple media, including website development, print materials, broadcast advertising, SEO and additional online advertising.

Mail piece announcing new location (left) and social cover photo (above.)

Implementation

When rolling out a marketing campaign, placement is key. We consider the target audience, then deliver content to platforms and media that guarantees effective exposure.

Whether it’s video for YouTube, or an email to a curated customer list…

… making big, bold branding for external sales events, we have the experience and vendor connections to make it happen.

visibility

Digital

Utilizing carefully planned social media campaigns, along with targeted Facebook advertising budgets, we’re able to bolster the number of social media followers by large margins. The tactics that have been most successful are high-frequency posting and sponsored video content. Whether you have an established online presence or you’re starting from scratch, MCS Advertising has developed a proven method to boost both organic and paid online interactions. Followers and non-followers alike are seeing, interacting with – and most importantly – remembering content from their busy social media feeds.

Web Design
Streaming Audio
SEO
(Search Engine Marketing)

Data Analytics
Web Banners
SEM
Search Engine Marketing

Social Media Content
Streaming TV
Social Media Management

Traditional media

These methods may be considered “old school” in today’s digital world, but there is a reason they have stuck around for so long. They work.

Print Ads
Business Cards
TV & Radio

Event Banners
Billboards
Periodicals

Direct Mail
Branded Materials

The folks at the DDC are in the public eye a lot. Our job is to help them present themselves and the organization with their best foot forward with a variety of printed posters and promotional materials.

For the Ladies’ Shopping Days event, we produced a ‘passport’ booklet with coupons for local businesses and some fun, branded shopping bags and lip balm for participants.

Every year, we help the DDC promote their seasonal downtown events – including the four different outdoor Brew gatherings, Ladies’ Shopping Days and Shop Small Saturday.